Inceva Marketing Blog and Recent News

15:13 15:13

Smartphone Operating Systems: How Android became King of the Jungle

Long before the likes of iOS, Windows, and Android became the main players in the mobile OS scene, there was Symbian. It was the first ever modern operating system for smartphones and together with other little-known OS platforms, helped to transform the smartphone industry and was the first platform Inceva published as one of the earliest mobile app developers in Bangkok. Fast forward a decade after Symbian’s initial release, the smartphone OS field is tightly controlled by Google's Android and Apple's iOS mobile platforms. Android has maintained the largest share of the market for years, currently standing at just over 87% of the market. iOS-powered devices currently take up 11.7% of the market, Windows 0.4%, and other OS platforms take up the remaining 0.3% by the end of the second quarter of 2016 according to data by IDC Research. The number of Android-powered smartphones has been on the rise over the past number of years, which signifies Android’s growing popularity among manufacturers, app developers and end-users. So where does the Android platform draw its momentum even in the face of robust software architecture by Apple and Microsoft? Lets take a look below.  Its Open Source The fact that Google decided to cede control and copyright to a huge chunk of Android code means developers and manufacturers are able to customize the OS for a large number of devices. Programmers were able to develop a wide variety of applications for consumers, which saw millions of applications populate the Play Store in just a few years. A large number of programmers working on Android helped to grow the system in terms of new ideas, which saw it become the OS of choice for most smartphone manufacturers. Android [...]

15:38 15:38

THAILAND PROVIDES 27,231 SCHOOLS WITH INTERNET

Starting June, All first-year students at nearly 27,231 public schools across Thailand will be able to use tablet PC to access high-speed internet from their classrooms using the government issues tablet PC scheme. The Thai Ministry of ICT has recently signed a binding contract with CAT and TOT Telecom (state-owned) to cover the 27,231 schools with high speed Wi-Fi network to help support the One Tablet Per Child scheme. The two state owned telcos and MICT will work with local operator to  establishing a high speed joint-venture with the total estimated budget of about THB 1.76 billion. The high speed network is estimated to equip the schools speeds of 4-10 Mbps. The BOI recently promoted Inceva company to help develop mobile applications for the Tablets and will also assist in providing courses to teach students the basics of programing using HTML,CSS and Javascript. Off the 27,231 schools, TOT will be responsible for maintaining the network of nearly 26,889 schools, while CAT will provide network services to another 344 schools. The project is estimated to be finished within 300 days after the initial signing the contract. Starting next year the MICT plans to expand the total network coverage for nearly 43,000 schools nationwide with an estimated budget of about THB 4.25 billion. The high speed network will be built the existing network of the Thai Education Ministry that is often referred to as ‘MOENet’. Authorized users of MOENet will include all staff, teachers, students, and the general public who register under the ICT Free Wi-Fi program.

15:43 15:43

22 Secrets of Pixar Success – The Recipe of a Successful Company

#11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone. #12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself. #13: Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.